Communicating Our Science and Correcting Myths and Misconceptions about It: A Skill-Building Opportunity for Behavior Analysts – 1/15/19

Communicating Our Science and Correcting Myths and Misconceptions about It: A Skill-Building Opportunity for Behavior Analysts

A. Charles Catania

Live Webinar Information:

  • Date: Tuesday, 1/15/19
  • Time: 10:00am-1:00pm eastern standard time

Recording Information:

  • This webinar is presented LIVE and will be recorded. All registrants have the opportunity to attend LIVE and/or view the recording during the 5 day limited access period that begins the day after the live webinar.
  • Not sure how our recording program works? Read More

Scroll down to the product description for the complete description, continuing education and other related information about this event.

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This webinar will review fundamental dimensions of behavior analysis often misunderstood by the general public and by those who are current or potential recipients of behavior analytic services. Professor Catania will address misrepresentations of behavior analytic concepts and practices by examining the rationales for features of our behavioral language, consider ways of talking to those who come to behavior analysis from different backgrounds and with different vocabularies, reviewing  the benefits and pitfalls of translating between technical and colloquial vocabularies, and examine everyday verbal practices that tempt our audiences to attribute behavior to weakly defined or unmeasurable entities such as feelings or emotions. Along the way we’ll see how basic research and applications can mutually support each other.

This webinar is appropriate for all behavior analysts who are concerned about communicating effectively with the general public and with current or potential recipients of behavior analytic services while maintaining the integrity of our basic science and its applications.  It will also be useful to students of behavior analysis, especially those completing degrees or preparing for certification examinations, and to those teaching or assisting in courses covering the basics of behavior analysis.

Learning Objectives:At the conclusion of this 3-hour webinar, the participant should be able to:

(1) illustrate the ways in which behavior analysis has been misrepresented to the general public and to students in other disciplines;

(2) defend against critiques of behavior analysis based on misunderstandings of the basic processes;

(3) communicate more effectively with lay audiences when presenting interpretations of behavior in terms of three-term and higher-level contingencies;

(4) discuss the advantages of interpreting complex behavior in terms of multiple causation and the interaction of basic processes instead of in terms of hypothesized inner entities that are implicit in everyday vocabularies; and

(5) identify the advantages of discussing behavior change in terms of the selection of behavior by its consequences rather than in terms of the associationist or cognitive concepts that dominate related disciplines and that have become the basis for pervasive myths and misunderstandings.


Continuing Education and Professional Development:

  • Certified Behavior Analysts/Licensed Behavior Analysts: 3 Type II CEUs
  • Psychologists: NA
  • Social Workers/Certified Counselors: NA
  • Teachers/RBTs/Other professionals: This event may be eligible for continuing education or professional development hours. Speak with a representative at your organization or your supervisor for approval.

For ABAC’s continuing education approvals statements please view our Continuing Education page

Charles Catania is Professor Emeritus at the University of Maryland Baltimore County (UMBC), where he co-founded the MA track in Applied Behavior Analysis in the Human Services Psychology program.  He is Past-President of the Association for Behavior Analysis and of Division 25 of the American Psychological Association. He has been Editor of the Journal of the Experimental Analysis of Behavior​ and Associate Editor for the Experimental Analysis of Behavior for the journal, ​Behavioral and Brain Sciences​.  He is author of more than 200 journal articles and chapters, and his books include ​Learning​, now in its 5​th​ edition, Variations and Selections​ (co-edited with Philip N. Hineline), the Definitive Edition of B. F. Skinner’s ​Cumulative Record​ (co-edited with Victor G. Laties) and, most recently, ​The ABCs of Behavior Analysis​.He is presently working on a new book, The Evolution of a Science: A Brief History of Behavior Analysis in the Twentieth Century, with co-authors Nancy Neef and Victor G. Laties.

Presenter Disclosure Statement

Dr. Catania receives speaker fees for presenting for ABAC. Dr. Catania receives royalties for the sale of his books, some of which may be mentioned during this event. 

10:00 am: Introduction
10:05 am: Presentation begins
11:30 am: 10 minute break
11:40 am: First Q&A Session- submit questions via chat
11:50 am: Presentation resumes
12:45 pm: Q&A submit questions for chat
1:00 pm: Posttest, Evaluation and submit attendance codes

Accommodations for Individuals with Disabilities

Our webinars are available to anyone who is able to access the internet. For those who are vision impaired attendance codes are read aloud and graphs and videos are described verbally. For those who require it, our webinar platform allows for closed-captioning. For more information, contact us at


Cancellation, missed webinar, and grievance policy information

Before continuing make please note:
  • Not all webinars offer continuing education credit hours to certain professionals. Check each webinar for more information.
  • No CE credit is provided for the Free ABACLive Cambridge Center Series webinars or for university/college class supplemental material.
For CE eligible webinars:

Attendance Codes:

Participants are required to attend the entire webinar.  ABAC presenters embed codes randomly within their webinar. These are not hidden. The codes are read out loud and left on the screen for about 20s. The codes are not case sensitive. You must write them down or other wise record them as participants must submit the codes via our attendance code submission form following the webinar to ensure attendance.


In addition, participants are required to pass a post-test with 80% accuracy.


The moderator will present a visual model of how to access the post-test, evaluation, and code-submission form at the end of the webinar.

Each of these are formatted as online forms and are available after the live event and for the duration of the recording access period.

Cancellation policy-

If you are unable to attend a webinar, please email Adrienne at as soon as you can. We will not accept cancellations within 1 hour of the webinar start time.  If your cancellation is received prior to 1 hour before the event, we are happy to move you into another webinar or issue a refund. Please check make sure you know how long the webinar recording is available for. Most events are recorded and access is granted for up to 5 days. We will no longer offer transfers to other classes if you miss the webinar.

In the rare event ABAC must cancel a webinar due to low enrollment or presenter conflict, an email will be sent to all individuals who have already signed up arranging an transfer to another webinar or a refund.

Missed Webinar and Grievance Policy

ABAC, Inc, it’s owner, and employees do not receive royalties or non-financial benefits for the sale of any books or products authored by our guest speakers unless Adrienne Fitzer is listed as co-editor or author.