Anyone who is part of the marketing team (including the owner) for a business owned by a behavior analyst, social worker, or any other behavioral/mental health professional must adhere to codes, standards, and guidelines that on the surface seem to limit your ability to get your product or service “out there.” From limitations on using testimonials to ethical issues regarding the use of photographs and videos of clients and restrictions on using language that could be conceived as misleading (i.e. click-bait), ethical digital marketing for behavioral health professionals seems impossible.
In addition to ethical consideration, if you sometimes feel overwhelmed by all the things you’re supposed to do for your online marketing, you are not alone! Rich Brooks, founder and president of flyte new media, a digital agency in Portland, Maine, and nationally recognized speaker on entrepreneurship, digital marketing, and social media joins our favorite interviewer Matt Cicoria the host of Behavioral Observations Podcast and one of the world’s friendliest webinar moderators Adrienne Fitzer, owner of ABAC, to:
1) Answer questions like:
- “Should I invest my time in Facebook or search engine optimization?”
- “Should I build an email list or spend money on online advertising?”
- “Should I be blogging, podcasting, or posting videos to YouTube?”
- “And how about investing in my website?!?”
2) Provide a simple and flexible framework that will help you determine the essential things you should be focusing on to grow your business, regardless of what your business does emphasizing the following objectives:
- Build – How to build a website that converts traffic into leads
- Attract – How to attract your ideal customers to your website
- Retain – How to stay in touch with your visitors after they’ve left your site
- Evaluate – How to measure your effort and results to improve your ROI
Discover what it takes to start generating more quality leads from your website from a digital marketing expert who’s been doing it for over 20 years! Bonus: with Matt and Adrienne along for the ride, you know you will get the answers to the questions you ask yourself every time you think about marketing your business online while having a great time.
6:30 pm: Introduction
6:35 pm: Pretest
6:40 pm: Presentation begins
8:15 pm: Q&A submit questions for chat
8:30 pm: Posttest, Evaluation and submit attendance codes
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, which is celebrating 20 years in business. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Rich founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. and is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing and it is the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine’s Center for Continuing Education.
Matt Cicoria is a behavioral and educational consultant in private practice, providing services to school and community settings in New Hampshire and Vermont. Matt earned his B.A. in Psychology at the University of New Hampshire, and then his M.S. in Psychology at Auburn University under the supervision of Dr. Jim Johnston. After graduate school, Matt went to work in the field of Developmental Disabilities, with tenures at large organizations such as AdvoServ and the Institute of Professional Practice. In 2002, Matt earned his BCBA certificate, and in 2007, he started his independent consulting practice, Positive Behavioral Outcomes, LLC. His clinical interests include the assessment and treatment of problem behaviors in public school settings, acceptance and commitment therapy, and precision teaching. As a dissemination project, Matt created The Behavioral Observations Podcast, in February of 2016. The podcast publishes long-form interviews with leading behavior analysts, in which current topics in the field are discussed in a casual format. Since its inception, the show has been downloaded over 535,000 times, and has reached audiences in over 100 countries.
Presenter disclosure statement:
Rick Brooks receives speaker fees for speaking for ABAC and receives royalties from the sale of his book which maybe mentioned during this webinar. Matt Cicoria also receives fees for speaking for ABAC and for the sale of continuing education opportunities through his Behavioral Observations Podcast
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